Wella Professionals Pure Perfection Ammonia-Free Hair Color 60 ml

Wella Professionals Pure Perfection Permanent Hair Color Without Ammonia 60ml

Discover a new approach to professional coloring with Wella Professionals Pure Perfection, the permanent hair color that combines reliable color results with care for the appearance of your hair.
Its ammonia-free formula is designed to deliver clean, natural-looking shades true to tone, with up to 100% gray coverage. At the same time, Supercharged Metal Purifier technology, the result of many years of research by Wella Professionals, helps control metals naturally present in the hair and reduce visible signs of damage during the coloring process.
Pure Perfection also stands out for its formula with 0% ammonia, fragrance, mineral oils, silicones, and PPD/PTD, in line with the range’s specifications. It has been dermatologically tested on sensitive skin; however, this does not eliminate the need to follow the safety instructions before use.
BENEFITS
Permanent professional color: For clean results true to tone.
Up to 100% gray coverage: For an even color appearance, depending on the application and shade selected.
Ammonia-free: A formula designed to offer a different professional coloring experience.
Supercharged Metal Purifier technology: Helps reduce visible signs of damage.
More shine and softness: According to a Wella Professionals clinical study, the range delivers up to 55% more shine and up to 45% more softness compared with hair that has not undergone technical treatments.
Vegan formula: For those looking for products with a vegan formula.
Wide range of shades: Options for different color directions, from browns to blondes and more intense shades.
HOW TO APPLY
Wella Professionals Pure Perfection is a professional hair color and must be used in accordance with the official instructions for the specific shade.
Read the instructions for use and warnings on the packaging carefully.
Mix the color with the appropriate Welloxon Perfect developer, in the ratio specified by the manufacturer for the specific application.
Wear suitable gloves and apply the mixture using the professional technique and for the recommended development time.
After the development time, rinse thoroughly and follow the post-color care instructions.
**Always follow the manufacturer’s instructions. Perform the required allergy alert test before each use, according to the instructions on the packaging. Do not use the product if you have a known allergy to PPD/PTD or have previously reacted to hair color.
The product is intended for professional use.